I have heard a lot of people talk about the benefits of knowing your personal purpose and your business purpose, and driving everything from that place. And I am aware of the huge power and potential of living and being open and conscious about your purpose.
Why does your business exist?
Why should anyone care?
There is huge power in talking about what you believe in and the purpose of your business, and by doing so you will attract others (whether that be as customers or employees) who also believe in the same thing.
The video is 18 minutes long, so get a cup of tea, take some time out of your busy day, and listen and think about, as a business person, why do you get out of bed each morning?